What Happens When You Tell a Designer to Give You a Light But Dark Website


Hello there. Remember all those hints I've dropped since... I don't know... November? Hints about stuff happening behind the scenes?

Welcome to part one of the rollout: a new look. (By the way, if you're reading this in your email or a reader, you should click through to see.)

It isn't just any new look, though. For the first time in all my blogging years, I actually hired a graphic designer.

I didn't piece this together on my (extremely limited) design skills. I brought in a real honest-to-God web designer: the lovely, amazing, talented Laird Sapir.

(HOORAY, LAIRD! *confetti and sparkles and cheers galore*)

Laird had quite the challenge. I wanted lots of white with pops of color, something light and happy, but also dark and mysterious. Something whimsical, but serious. Playful, but polished. I shared pictures of trees and birds and butterflies and stars and hand-drawn art and macabre photographs.

I gave her so many contrasting descriptions that she likely considered the viability of firing me as a client.

Then I said, "What do you think? ...and go!"

You know what Laird said? "I get it." She even claimed to be really excited to work on such a fun project (although that could have just been a good show for me, the schizophrenic client).

And then, she made magic.

She pondered all of those words and images and turned them into the beautiful site you see before you.

Because she is that good.

I could never have come up with this spectacular design. So I asked for help. And Laird delivered beyond my wildest expectations.

What else is new? I've updated the About page and I've started making some adjustments to the sidebar. You'll also see some new header graphics on Facebook and Twitter (also created by Laird to match this site).

But stay tuned because I have more tricks up my sleeve that I'll be revealing in the coming weeks and months.

In the meantime, if you like the new design, I'd love it if you would leave Laird a comment here.



  1. Laird did a phenominal job! It's as if you reached inside Sherri and brought her out onto the page. Great work.

  2. Thanks Alina! And thanks Sherri! My ears are burning! :)

  3. Congratulations Sherri and Laird. You must have had so much fun collaborating. The site is beautiful!

  4. Love your new design, Sherri! I can vouch for how wonderful it is to work with Laird. She is made of magic and rainbows and unicorns performing in a musical montage of Flashdance songs. An understatement, I know. ;)

  5. Simply gorgeous, ladies. I love the header and logo and extension of the logo into that top bar. And the font used in the headline. I love the elegant simplicity of the site too. And I love the colours!

  6. The new design looks great. Good job :)

    If I might make one suggestion, I really like it when comment pages offer the option to notify me by email when a new comment is posted. I try to comment on as many blog posts as I can, so I depend on notifications to help me keep track of comment threads I'm currently involved in.

  7. I love it! Laird is amazing with what she can do. She did mine too....now i think I gave her to many directions because I love the openness of your new site.

  8. It looks fantastic Sherri and Laird - congratulations :)


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